The Social Media Examiner Show

This episode comes to us from Cynthia Sanchez, and is sponsored by the Social Media Marketing Society, http://www.SMMarketingSociety.com.

Today we’ll explore how to create Pinterest content that connects.

Do you use Pinterest for your social media marketing? Interested in better ways to connect with your audience?

People use Pinterest differently from other social networks. Instead of conversations or news sharing, people use Pinterest to collect information about their interests.

In this episode you’ll discover what the Pinterest community looks for and how to create pins to get their attention. 

What do you think? Read the article and share your comments.

Direct download: SocialMediaExaminer-114.mp3
Category:general -- posted at: 3:00am EST

This episode comes to us from Ishita Ganguly, and is sponsored by the Social Media Marketing Society, http://www.SMMarketingSociety.com.

Today we’ll explore ways to improve your Facebook organic reach.

Have you noticed a decline in your Facebook organic reach? Looking for ways to more effectively reach your audience?

With changes to Facebook’s news feed algorithm, you’re facing increased competition to get your content in front of your fans.

In this episode you’ll discover five ways to boost your marketing success by improving your Facebook organic reach. 

What do you think? Read the article and share your comments.

Direct download: SocialMediaExaminer-113.mp3
Category:general -- posted at: 3:00am EST

This episode comes to us from Kristi Hines and is sponsored by the Social Media Marketing Society, http://www.SMMarketingSociety.com. 

Today we’ll explore ways to grow your blog audience.

Do you want to attract more readers to your blog? Looking for ways to keep visitors coming back for more?

Creating great blog posts won’t get you results unless you have an audience that reads and engages with them.

In this episode you’ll discover six ways to grow your blog audience and turn first-time visitors into devoted readers. 

What do you think? Read the article and share your comments.

Direct download: SocialMediaExaminer-112.mp3
Category:general -- posted at: 3:00am EST

This episode comes to us from Suzanne Delzio, and is sponsored by the Social Media Marketing Society, http://www.SMMarketingSociety.com. 

Today we’ll explore new research on social media marketing trends gaining traction in 2015.

Do you track social media marketing trends? Are you wondering whether predictions for 2015 are proving true?

In this episode you’ll discover findings from recent studies to help you gauge whether your social media marketing choices are on track. 

What do you think? Read the article and share your comments.

Direct download: SocialMediaExaminer-111.mp3
Category:general -- posted at: 3:00am EST

This episode comes to us from Meaghan Edelstein, and is sponsored by the Social Media Marketing Society, http://www.SMMarketingSociety.com. 

Today we’ll explore tips for becoming a social media influencer.

Do you want people to come to you for social media advice? Are you trying to become a social media influencer?

Publishing on social media is a great way to share expert knowledge and develop your influencer status.

In this episode you’ll discover nine tips that can help you become a social media influencer. 

What do you think? Read the article and share your comments.

Direct download: SocialMediaExaminer-110.mp3
Category:general -- posted at: 3:00am EST

This episode comes to us from Andrea Vahl, and is sponsored by the Social Media Marketing Society, http://www.SMMarketingSociety.com. 

Today we’ll explore unique ways to target your Facebook ads.

Do you use Facebook ads to their full potential? Interested in reaching highly specific groups of people?

Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time.

In this episode you’ll discover six ways to target Facebook users with your ads, many you’ve likely not considered.

What do you think? Read the article and share your comments.

Direct download: SocialMediaExaminer-109.mp3
Category:general -- posted at: 3:00am EST

This episode comes to us from Ross Simmonds, and is sponsored by the Social Media Marketing Society, http://www.SMMarketingSociety.com. 

Today we’ll explore ways to build an engaged Instagram following.

Do you have an Instagram account? Want to get more engagement from your followers?

If you want to drive engagement on Instagram, there’s plenty you can do to increase your company’s visibility to get more likes, comments, and followers.

In this episode you’ll discover tips for building an engaged Instagram following for your business. 

What do you think? Read the article and share your comments.

Direct download: SocialMediaExaminer-108.mp3
Category:general -- posted at: 3:00am EST

This episode comes to us from Tom VanBuren, and is sponsored by the Social Media Marketing Society, http://www.SMMarketingSociety.com. 

Today we’ll explore how to use Twitter direct messages for customer service.

Do you use Twitter for business? Want to improve communication with customers?

Twitter’s recent tweaks to its direct message feature make it easier for users to reach you directly.

In this episode you’ll discover how to use Twitter’s updated direct messages feature to improve communication with your customers. 

What do you think? Read the article and share your comments.

Direct download: SocialMediaExaminer-107.mp3
Category:general -- posted at: 3:00am EST

This episode comes to us from Kristi Hines, and is sponsored by the Social Media Marketing Society, http://www.SMMarketingSociety.com. 

Today we’ll explore how to start a business blog.

Are you interested in starting a blog for your business? Want to know how to set it up to get the best results?

There are lots of design and functionality options to consider when setting up your business blog. However, only a few make a vital difference in your blog’s success.

In this episode you’ll discover the seven critical elements you need for your business blog. 

What do you think? Read the article and share your comments.

Direct download: SocialMediaExaminer-106.mp3
Category:general -- posted at: 3:00am EST

This episode comes to us from Sofie De Beule, and is sponsored by the Social Media Marketing Society, and is sponsored by the Social Media Marketing Society, http://www.SMMarketingSociety.com. 

Today we’ll explore how to handle a social media crisis.

Have you ever had to deal with a social media crisis? Do you have a crisis plan?

In the age of social media, even the slightest predicament can quickly gain momentum and get out of control. If you’re prepared, it’s much easier to manage your company’s reputation and come through a crisis unharmed.

In this episode you’ll discover tips on how to effectively deal with a social media crisis. 

What do you think? Read the article and share your comments.

Direct download: SocialMediaExaminer-105.mp3
Category:general -- posted at: 3:00am EST

This episode comes to us from Andrea Vahl, and is sponsored by the Social Media Marketing Society. 

Today we’ll explore how to cross-promote your social profiles with Facebook.

Are you active on multiple social platforms? Are you using your Facebook page to grow followings on other platforms?

Promoting links to all your social profiles on Facebook lets your fans know where else they can find you.

In this episode you’ll discover six ways to promote your social profiles on your Facebook page. 

What do you think? Read the article and share your comments.

Direct download: SocialMediaExaminer-104.mp3
Category:general -- posted at: 3:00am EST

This episode comes to us from Elizabeth Malone-Johnstone, and is sponsored by the Social Media Marketing Society. 

Today we’ll explore how to create and use a LinkedIn company page.

Do you use LinkedIn to market your business? Interested in setting up a company page?

LinkedIn company pages help build brand awareness by providing a channel to promote your products and services to customers and prospects.

In this episode you’ll discover how to create a LinkedIn company page to promote your business. 

What do you think? Read the article and share your comments.

 

Direct download: SocialMediaExaminer-103.mp3
Category:general -- posted at: 3:00am EST

This episode comes to us from Keith Quesenberry, and is sponsored by the Social Media Marketing Society. 

Today we’ll explore how to create a social media marketing plan.

Do you want to make personal connections with your customers on social media? Interested in better ways to address their wants and needs?

The key to engaging with your audience on a more personal level is to focus on the right customer, at the right time, and with the right employees.

In this episode you’ll discover how to create a social media marketing plan to put customers first and improve engagement. 

What do you think? Read the article and share your comments.

Direct download: SocialMediaExaminer-102.mp3
Category:general -- posted at: 3:00am EST

This episode comes to us from Suzanne Delzio, and is sponsored by the Social Media Marketing Society. 

Today we’ll discuss new research that shows Pinterest is set to surge in 2016.

Is Pinterest part of your social marketing mix? Are your customers on Pinterest?

Research reveals that there are 47 million people using Pinterest and the audience is expected to grow.

In this episode you’ll discover the most recent insights from industry experts on Pinterest’s potential as a marketing platform. 

What do you think? Read the article and share your comments.

Direct download: SocialMediaExaminer-101.mp3
Category:general -- posted at: 3:00am EST

This episode comes to us from Anna Guerrero, and is sponsored by the Social Media Marketing Society. 

Today we’ll explore how to create social media images that connect with your audience.

Are you sharing visual content on social media? Do your images stand out?

Creating and curating clever visual content can engage your audience on a personal level. The more consumers relate to you and your company, the more likely they will invest in your social media presence and your brand.

In this episode you’ll discover seven ways to connect with your audience using social media images. 

What do you think? Read the article and share your comments.

Direct download: SocialMediaExaminer-100.mp3
Category:general -- posted at: 3:00am EST

This episode comes to us from Lisa Larter, and is sponsored by the Social Media Marketing Society. 

Today we’ll explore how to improve the visibility of your LinkedIn profile.

Do you use LinkedIn to market yourself? Want to make it easier for people to find you in Internet searches?

With a few tweaks, you can improve the chances of the right people finding you on LinkedIn.

In this episode you’ll discover how to create visibility for your LinkedIn public profile. 

What do you think? Read the article and share your comments.

Direct download: SocialMediaExaminer-099.mp3
Category:general -- posted at: 3:00am EST

This episode comes to us from Ishita Ganguly, and is sponsored by the Social Media Marketing Society. 

Today we’ll explore ways to improve your social media engagement.

Do your fans interact with you on social media? Want to spark more engagement?

While it’s relatively easy to get people to like and share posts, it takes creativity to drive comments and dialog.

In this episode you’ll discover seven ways to get your audience to talk to you on social media.

What do you think? Read the article and share your comments.

Direct download: SocialMediaExaminer-098.mp3
Category:general -- posted at: 3:00am EST

This episode comes to us from Rocco Alberto Baldassarre, and is sponsored by the Social Media Marketing Society. 

Today we’ll explore ways to create an effective Facebook ad campaign.

Are you using Facebook ads? Want tips to step up your game?

Facebook ads can be highly profitable, and there are countless ways to make them more effective.

In this episode you’ll discover seven ways to create an effective Facebook ad campaign.

What do you think? Read the article and share your comments.

Direct download: SocialMediaExaminer-097.mp3
Category:general -- posted at: 3:00am EST

This episode comes to us from Antonio Calero, and is sponsored by the Social Media Marketing Society. 

Today we’ll explore ways to use live streaming video for business.

Looking for ways to boost engagement? Have you considered live mobile streaming apps, like Meerkat and Periscope?

Live streaming video is a great way to interact with your audience in real time.

In this episode you’ll discover six ways live streaming video helps you connect with your audience and increase engagement. 

What do you think? Read the article and share your comments.

Direct download: SocialMediaExaminer-096.mp3
Category:general -- posted at: 3:00am EST

This episode comes to us from Jim Belosic, and is sponsored by the Social Media Marketing Society. 

Today we’ll explore how to partner with influencers for social media giveaways.

Do you run giveaways using social media? Have you considered partnering with an influential blogger?

Working with the right blogger for a giveaway drives sales and grows brand awareness for your products or services.

In this episode you’ll discover how to partner with influencers for a successful social media giveaway. 

What do you think? Read the article and share your comments.

Direct download: SocialMediaExaminer-095.mp3
Category:general -- posted at: 3:00am EST

This episode comes to us from Kristi Hines, and is sponsored by the Social Media Marketing Society. 

Today we’ll explore seven ways your Facebook page can help your business.

Do you have a Facebook page? Are you using Facebook to its fullest?

There are many ways to use a Facebook page beyond simply posting updates.

In this episode you’ll discover ways to use your Facebook page for business.

What do you think? Read the article and share your comments.

Direct download: SocialMediaExaminer-094.mp3
Category:general -- posted at: 3:00am EST

This episode comes to us from Kandice Linwright, and is sponsored by the Social Media Marketing Society. 

Today we’ll explore how to use advanced Facebook ad targeting.

How are your Facebook ads performing? Are you targeting the right people?

If you want your ads to perform better, combine Facebook Graph Search and Audience Insights data to increase advertising return on investment.

In this episode you’ll discover how to plan better Facebook ad campaigns with audience targeting.

What do you think? Read the article and share your comments.

Direct download: SocialMediaExaminer-093.mp3
Category:general -- posted at: 3:00am EST

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